Dealing with Online Failure
I was doing some data checking last week and, much to my horror, discovered that the .com page for this site is a failure. Yup, it’s just not doing what it’s supposed to. It’s not converting or...
View ArticleScheduling 2 Tweets a Day Doubled My Web Traffic
Apologies to digital marketing purists for the link-bait title of this post, but it’s late here in Sweden and that title was all I could come up with right now. Anyway, here’s the story. Now this is...
View ArticleDelivering Results with Strategy, Not Social Media
I‘m coordinating the marketing of an event for a client that takes place at the end of the month. My goal is to fill the place. Now social media is a big part of this: I’m running a digital marketing...
View ArticleBe Good to Your Customers
You probably already know that 80 percent or so of your business comes from repeat customers. So why is all your digital marketing and communications aimed at generating new leads, new customers? What...
View ArticleWhat Teens Know About Twitter Backgrounds That You Don’t
Regular readers of this blog will know that I like to work with students from time to time on communications and marketing projects. This semester I’ve been working with students from Internationella...
View Article8 Things to Get Your Staff Prepared for a Social 2012
Although social media has got a lot of traction in 2011, there’s still such a long way to go. More and more companies are asking questions about it and what it means, not just for marketing and...
View ArticleThe One Thing Swedes Can Teach Your Business About Social Media
The results of a study here in Sweden by Viasat and SIFO reveal that every other Swede who uses social media like Twitter, Google+ and Facebook follows a business. The figure is even higher for Swedes...
View Article8 Guaranteed Ways to Ruin Your Social Media Reputation
1. Broadcast Spam The easiest way to ruin your company’s social media reputation is to tweet spammy links or Facebook updates related to selling your stuff. Constantly. Frequently. Everyday. In no...
View ArticleBernie J Mitchell Talks Social Media and Meet-Ups
Social media has changed the landscape of networking and events. This week’s podcast is an interview with British “conversation architect” and self-titled “purveyor of community” Bernie J. Mitchell....
View ArticleOne Thing Your Marketing Strategy Needs in 2013
Don’t ever be afraid just because you’re not the first business in a niche. Burger King obviously weren’t put off by McDonald’s being in the market and neither were Max here in Sweden or Hesburger in...
View ArticleThe 4 Best Digital Marketing Platforms for a Consulting Business
It’s easy to drown in the different forms of digital marketing out there if you’re running a consulting business. Because time is precious, particularly if you work as a consult, juggling every aspect...
View Article$10 for a promoted update on Facebook earned me $7500
Earlier this year I ran a Facebook campaign. I paid to promote a status update I made on my Facebook business page. I got an ROI (so far) of 75000%. As a small business owner, I’m faced with a...
View ArticleSocial Media Explained
Mark Schaefer, blogger, educator, marketing maestro and author, joins the show this week to talk about his new book Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. I...
View ArticleDo You Know Why Facebook and Twitter are Better Than SEO?
Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website? They’re not! Okay, I admit it was a bit of a trick question, but bear with me....
View ArticleApple Puts its Social Tribe First
Apple Watch. I bet those two little words will feature on a bazillion blog posts the internet over today. Apple. Watch. I guess most of us thought that the Death Star Cupertino scamps would christen...
View ArticleCommunication, Not Marketing, is at the Heart of Social Media
Annette Schwindt from Schwindt-PR is this week’s guest on Online Marketing & Communications. Annette SchwindtI’ve known Annette, who is based in Bonn (Germany), for 7 years. We first connected when...
View ArticleSocial Media Listening as a Business Growth Engine
iTunesStitcherRSSTwitter The primary focus of this show is on how much deep listening to social media can and will benefit your business development. So much of the discussion about social media...
View Article3 Ways to Be a Better Marketer in 2016
iTunesStitcherRSSTwitter There are so many things happening in the marketing industry right now. Here at Moondog we like to keep up with new trends and new tools and this week I wanted to mention a...
View ArticleThe One Thing Swedes Can Teach Your Business About Social Media
The results of a study here in Sweden by Viasat and SIFO reveal that every other Swede who uses social media like Twitter, Google+ and Facebook follows a business. The figure is even higher for Swedes...
View Article8 Guaranteed Ways to Ruin Your Social Media Reputation
1. Broadcast Spam The easiest way to ruin your company’s social media reputation is to tweet spammy links or Facebook updates related to selling your stuff. Constantly. Frequently. Everyday. In no...
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